Discerning which elements of viral videos most affect consumer behavior and purchasing decisions
The elements that affect consumer behavior and purchasing decisions in viral videos include entertainment, brand awareness, source credibility, informativeness, interactivity, and incentives.
Entertainment plays a significant role in viral videos and correlates with positive consumer attitudes. [ more ]
Mediaite is looking to expand its staff by hiring an ambitious, energetic, right-leaning writer to analyze the names, the brands, the gossip of news, politics, and entertainment.You would be covering all the latest news from the White House to cable news studios in New York, as well as writing opinion pieces using all of the tools of digital storytelling.
Many direct-to-consumer (DTC) brands are turning to TikTok to boost ecommerce sales.But Bushbalm is also using TikTok to encourage people to buy its products in stores.Two Shopify vets, David Gaylord and Tim Burns, launched the niche skin care brand Bushbalm in 2016.Until 2021, roughly 90% of its sales were DTC, Gaylord told AdExchanger.
TikTok, as we know it today, is a social media platform that holds millions of viewers' attention with fascinating short videos 15-60 seconds long, easily one of Android's best apps.The platform promotes expression and self-discovery and is a means to connect your general interests and talents to the young public eye.
How is TikTok changing the way we talk about mental health?
On Wednesday, February 8 at 19:30 GMT: Social media has played a transformative role in raising awareness and destigmatising conversations about mental health.But could talking about mental health problems online actually be making our mental health worse?Health professionals say viral videos about ADHD, depression and bipolar disorder are generating millions of views on TikTok.
Mom of 12 responds to detractors after serving her kids nachos in a kiddie pool
No stranger to viral videos, one big family's poolside snack has gained the rapt attention of the internet.On May 5 and 6, Alicia Dougherty, who runs the "Dougherty Dozen" social media accounts, posted a pair of videos to TikTok that have since gone viral.In the clips, the enterprising mother of 12 makes and serves nachos for her kids - except this chip dish has been assembled in a kiddie pool.
TikTok's new creator fund requires 10,000 followers and longer videos
TikTok's second creator fund is opening up to more users starting today.First announced in February, the program has been invite-only until now.Called the Creativity Program, the fund is meant to pay popular users for their content, but only if they meet certain requirements.The wider availability now aligns with the original TikTok creator fund, which promised to pay out $1 billion over three years to creators on the app.
Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023
Digiday Media is thrilled to announce the 2023 Future Leader Awards winners.Representing brands, agencies, retailers and publishers, this year's winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products.
Zebra who ran through busy Seoul streets escaped zoo after parents died
Sero, a young male zebra, broke free from the Seoul Children's Grand Park Zoo on March 23 and spent the day trotting around the city before being captured.(Video: Reuters) SEOUL - Sero, the three-year-old zebra that escaped from the Seoul Children's Grand Park zoo this week, had a rebellious streak that was already evident before he was filmed trotting through the city in viral videos, startling passersby and drivers.
TikTok launches a revamped creator fund called the 'Creativity Program' in beta
TikTok announced today that it's launching the beta version of a revamped creator fund called the "Creativity Program."The company says the program is designed to generate higher revenue and unlock more opportunities for creators.The program is available starting today to select creators on an invite-only basis, with availability to all eligible creators coming soon.
Joni Mitchell to Be Honored With Gershwin Prize and Tribute Concert
Joni Mitchell, the revered singer-songwriter who has recently begun tiptoeing back into the public eye, has been named this year's recipient of the Gershwin Prize for Popular Song, an award delivered by the Library of Congress, the institution announced Thursday.Mitchell, 79, has received a wave of accolades over the past few years, including recognition at the Kennedy Center Honors; a tribute from MusiCares, a Grammy-affiliated charity; and an honorary doctorate from the Berklee College of Music.
DK Metcalf answers doubts about his hops in viral video with NBA All-Star Celebrity Game display
Seahawks WR DK Metcalf apparently didn't appreciate NFL Twitter doubting his hops in a viral video.So he showed off in the NBA All-Star Celebrity Game.DK Metcalf is a freak of nature.We knew this.Yet somehow, his eventful Friday was all about proving, again, the extent of his athletic prowess.First, the Seahawks wide receiver set NFL Twitter on fire on Friday afternoon with a video showing him reaching incredible heights to make a catch.
Sushi terrorism' sees Japan's conveyor belt restaurants grind to a halt
Could sushi terrorism forever change the way millions of diners in Japan eat their country's signature dish?The carefree days of hi-tech sushi dining in which customers take plates directly from a conveyor belt appear to be over, as restaurant chains scramble in response to a spate of hygiene incidents caused by badly behaved clientele.
Why the worst recipes imaginable are blowing up on TikTok
Eli Betchik has always had a stomach of steel, but it wasn't until they went to art school that they realized it could make them famous."I was perfectly willing to eat random things for the entertainment of my friends.I would take a ketchup packet from the diner and suck it up or eat an entire block of Parmesan cheese," remembers Betchik, now 23, who makes and sells jewelry from their basement in Ohio.
These 3 videos aren't actually from the 2022 World Cup
Sports Verify VERIFY is fact-checking images or videos claiming to be from the 2022 FIFA World Cup.These three viral videos were not taken during the current tournament.Published: 12:29 PM CST November 22, 2022 Updated: 12:29 PM CST November 22, 2022 The 2022 FIFA World Cup kicked off in Doha, Qatar, on Nov. 20 and will be played through Dec. 18.
Meta and Alphabet lose dominance over US digital ads market
Meta and Alphabet have lost their dominance over the digital advertising market they have ruled for years, as the duopoly is hit by fast-growing competition from rivals Amazon, TikTok, Microsoft and Apple.The share of US ad revenues held by Facebook's parent Meta and Google owner Alphabet is projected to fall by 2.5 percentage points to 48.4 percent this year, the first time the two groups will not hold a majority share of the market since 2014, according to research group Insider Intelligence.
Meta and Alphabet lose dominance over US digital ads market
Meta and Alphabet have lost their dominance over the digital advertising market they have ruled for years, as the duopoly is hit by fast-growing competition from rivals Amazon, TikTok, Microsoft and Apple.The share of US ad revenues held by Facebook's parent Meta and Google owner Alphabet is projected to fall by 2.5 percentage points to 48.4 percent this year, the first time the two groups will not hold a majority share of the market since 2014, according to research group Insider Intelligence.
Meta and Alphabet lose dominance over US digital ads market
Meta and Alphabet have lost their dominance over the digital advertising market they have ruled for years, as the duopoly is hit by fast-growing competition from rivals Amazon, TikTok, Microsoft and Apple.The share of US ad revenues held by Facebook's parent Meta and Google owner Alphabet is projected to fall by 2.5 percentage points to 48.4 percent this year, the first time the two groups will not hold a majority share of the market since 2014, according to research group Insider Intelligence.
Creating viral videos involves art, strategy, and technical skill, emphasizing understanding the audience and utilizing accessible tools for effective storytelling and promotion. [ more ]
Content creator Sarah Palmyra says influencers want more affiliate options on short-form vertical video
For beauty influencer Sarah Palmyra, Instagram Reels has historically packed the most punch when it comes to driving sales of her favorite products.Last June, Palmyra posted an unsponsored, short-form vertical video about her love of Soft Service's Smoothing Solution product.It was originally posted on TikTok, and later republished on her Instagram Reels account, and according to the company, the product sold out due to an overwhelming number of customers coming to the site via her Instagram post.
Meta is cutting its Reels Play bonus program on Instagram and Facebook
Short-form video creators on Instagram and Facebook will soon lose one way of making money on the platforms.Meta is ending its Reels Play bonus program, which rewards content creators when they hit certain goals for views on their videos.The change, first reported by Business Insider, will affect creators on Facebook and US creators on Instagram.
"I Really Grieve It Sometimes": Kalen Allen Reflected On His Time Working At "The Ellen DeGeneres Show"
Kalen Allen's witty commentary and ability to make people laugh caught the attention of Ellen DeGeneres, leading to his career as a video creator for The Ellen DeGeneres Show.
Kalen reflects on growing up as a Black queer kid in Kansas City, discussing his confidence, resilience, and the impact of assimilation. [ more ]
Los Angeles D.A.'s office quits Twitter amid flood of anti-LGBTQ+ comments
(Carolyn Cole / Los Angeles Times)
The Los Angeles County district attorney's office said this week it would no longer post to Twitter after website moderators ignored requests to delete a torrent of bigoted and hateful comments left under a post about employees attending the West Hollywood Pride parade.
A new TikTok challenge is showing how to hot-wire cars. Kias and Hyundais are vulnerable, LAPD warns
Los Angeles police issued an alert Friday saying a TikTok trend may be behind an uptick in thefts of Kia and Hyundai vehicles, with viral videos from across the country exposing a weakness in the cars' ignitions that can make them easier to hot-wire.
Hyundai, Kia reach settlement on vehicles vulnerable to TikTok theft challenge
(David Zalubowski / Associated Press)
Two Korean auto manufacturers reached a $200-million settlement in a class-action federal lawsuit alleging that a security loophole, which later went viral on social media, left the vehicles vulnerable to thefts, according to lawyers for the manufacturers and car owners.
Letters: Brandon Johnson's comments after mayhem give us a clue about what kind of mayor he'll be
I am not a supporter of Brandon Johnson as mayor.I don't believe that he has the intelligence and guts to run our city.His comments about not "demonizing youth" after the April mayhem gave all of us a clue about the kind of mayor he will be.He should have harshly condemned these youths and not made excuses.
Urgent warning for car owners as cops blast new criminal TikTok challenge
THE NYPD has issued a stark warning about cars being targeted for theft due to a TikTok challenge - are you at risk? Hyundai and Kia will issue software updates to owners of 8.3million cars after a method of stealing them circulated on TikTok.Now, the NYPD has warned car owners about the ongoing threat to their vehicles.
So You Want To Be A Snap Star; Brands Play To Win March Madness Messaging | AdExchanger
Since competing creator programs on social media platforms have been falling flat, Snap's got a fresh influx of influencer demand on its hands.For example, creators complain that TikTok's influencer payout is paltry , while Meta decided to sunset its rewards program for Instagram Reels earlier this month.
New gallon drinking trend takes off at college campuses
The latest college drinking trend is as simple as it is potent: equal parts water and liquor, combined with some sort of sugary flavoring.And while some see the beverage as just another way to get drunk quickly, others consider the fad a safer alternative to drinking games of yore, such as Slap the Bag or Edward Fortyhands.
Employees Want to Work at the Office...Sometimes | Flipboard
Hybrid employees want to work at the office some of the time.Buzz60's Keri Lumm shares the results of a new study conducted by OnePoll on behalf of Canon.. See more videos about Videos, Remote Work, Work, Working From Home, Viral Videos, Gone Viral.
Remote Work Sometimes Means More Vacation Days | Flipboard
For some remote workers, their new schedule means more vacation.Buzz60's Keri Lumm shares the results of a new study conducted by OnePoll on behalf of Marriott Vacations Worldwide.. See more videos about Videos, Remote Work, Work, Working From Home, Viral Videos, Gone Viral.
Tinned Fish Could Be the Next Grocery Item to Run Out. Blame TikTok
Next time you go to the grocery store you may have a hard time finding tinned fish like tuna, anchovies, or sardines in the aisle.That's thanks to the viral tinned fish niche on TikTok and the growing group of online creators making video content on conservastasty and sometimes elaborate dishes made from canned fish and seafood.
The New Chinese Traveler Won't Be Receptive to Old Marketing Strategies
Skift Take If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes.Old-school marketing may fall flat.Marketers beware: Prior ways of marketing to Chinese consumers, including travelers, won't work as well today because their preferences changed during the pandemic.
Here's What All Those "Ratio" Comments On TikTok Mean
POV: You're scrolling TikTok peacefully when you see that another user has replied to your comment saying, "ratio."Inexplicably, the comment has exponentially more likes than yours, despite seeming fairly nonsensical.Or, maybe you've experienced the same situation with a "ratio" reply to your tweet - and the response is now racking up hundreds of likes and even retweets.
"Whipped Foundation" Might Be Impractical, But BeautyTok Is Here For It
Whipped foundations are nothing new in the beauty space - and most Millennials will likely have middle school-era memories of dipping into a particular mainstay, icing-thick foundation from the drugstore (looking at you, Maybelline Dream Matte Mousse) ... But the latest trend to be all over BeautyTok is most definitely unique, to say the very least, and was inspired by viral videos of frothing skin care in water that gained steam thanks to one of the platform's fave creators, Glamzilla.
Union City's Joshua Neal is a Star For Real | KQED
Joshua Neal is a viral sensation, using social media platforms to share his acting talents and social commentary with the world, and simultaneously launching his career.
Rhode Lip Treatment, E.l.f. Primer, & 16 More TikTok-Famous Beauty Buys Under $18
TikTok has proven to be a beauty lover's dream platform, with creators and viewers alike constantly discovering money-saving and routine-enhancing glam hacks on the regular.